by Roderick McInnes0
The Importance of Giving Back for Business
On the 30th September, the Lord Mayor of London, accompanied by 200 City businesses, will celebrate City Giving Day – an opportunity for the Square Mile to demonstrate how it contributes to the local community. Marketing and Comms Manager Roderick McInnes explains why Alium Partners is taking part, and our own corporate social responsibility journey.
Corporate Social Responsibility In The Square Mile
Since the financial crisis, the City and its reputation has been somewhat on trial. Although this has been keenly centred on financial services, organisations across the Square Mile have had to look afresh at the way they communicate with their customers and wider stakeholders, ensuring that appropriate behaviours and ethical best practice go hand in hand.
A key way that many have found to do this is through community partnerships with local charitable organisations. Although this model of corporate social responsibility is not new, the need for it to be front and centre in the City is clear. The difference now is that, “giving back” goes beyond financial donations or the occasional painting project. It is now about impact and measuring what your actions achieve in your local community.
At Alium Partners, we have been on our own CSR journey in the past 18 months. With the support of Lord Mayor-supported organisations such as Heart of the City and City Action, we now have a comprehensive CSR programme measuring every aspect. From traditional areas such as environmental and charitable giving, to more in-depth aspects like marketplace and community, we understand and are proud of the impact we have.
We now have a community partner, youth leadership charity UpRising, and have worked closely with them to help support graduates into employment through events such as interview days and director-led mentoring. The results have been fantastic and I have been delighted to hear feedback, not only about job offers, but also increased confidence and new skills gained.
The essential element for me is that the Alium team, and all those involved in City Giving Day, have given something much more valuable than money – they have given their time, skills and expertise in order to help young people fulfil their potential.
This type of partnership shows the impact that all businesses can have if they want to. It has changed our business for the better and we look forward to celebrating the results with the Lord Mayor on City Giving Day itself, as well as at the Lord Mayor’s Dragon Awards that evening.
What difference do you think CSR can make to a business? Share your experiences with our community below. If you would like to learn more about City Giving Day, or take part, please visit https://www.thelordmayorsappeal.org/city-giving-day/about/